Integration of FPM, fuzzy AHP and ANP Methods in Formulation of Software Industry Strategy (Case study: System Group Company)
نویسندگان
چکیده
Nowadays, Due to the accelerated environment changes and organizational decisions have become complex, the need for using strategic programs to face this kind of problems is more tangible. In this paper, at first, the most influential internal and external elements were detected with the help of the techniques of strategy formulation. Then having used the Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix, we formulated the primary strategies. This research uses the analytic network process (ANP), which allows the quantitative analysis of SWOT and measurement of the dependency among the factors. Dependency among the SWOT factors is observed to effect the strategic and sub-factor weights, as well as to change the strategy priorities. Then using of fuzzy AHP and FPM techniques, Software Industry strategies will be prioritized.
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